Our Story

Jook-sing

竹升 or ‘Jook Sing’ is a Cantonese term that translates to ‘bamboo,’ a colloquial term to describe a person who creates their own identity while honoring the essence of their roots. An expression of multiculturalism, a Jook Sing contributes to both their heritage and the world they live in, blending them into something new. Bamboo is not only a symbol of resilience but also flexibility, so in a way, a Jook Sing is someone who is adaptable, drawing on both cultures to form a unique identity. Water is poured in one end but doesn’t flow to the other, it is at once compartmentalized and yet still full.

A smiling man wearing glasses, a gray cap, and a black apron with orange accents, sitting at a sushi restaurant counter with various bowls of food in front of him, and a chef in the background preparing food.
A smiling person wearing a black beanie, a gray t-shirt, and a brown apron with pens and a small blue item in the front pocket, standing against a dark background.